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Podcasts a unique way of getting word out

Apple Inc. disclosed at an industry conference last summer that, at that time, there were more than half a million different podcasts available for downloading on iTunes alone. Even if it sometimes appears that it is a phenomenon dominated by true crime shows and advertisers for job recruiting, mattresses or easy-to-make meals, there are shows on virtually every kind of topic and in many different languages. The range of options also includes podcasts focused on legal issues or the practice of law — an increasing number of which are based in Ontario. […] For small firms or even sole practitioners, it is possible to develop a podcast on a relatively small budget with sufficient production values to attract listeners, says Ottawa criminal defence lawyer Michael Spratt. “We do it in our living room, after the kids are in bed, with one microphone,” says Spratt about “The Docket,” the podcast he co-hosts with his wife, lawyer Emilie Taman. Websites for podcasts can be created with inexpensive software and a local songwriter agreed to the use of one of his songs to start each episode, says Spratt. Nearly five years and 90 episodes since it began, Spratt says there have been nearly 500,000 downloads in that time. A podcast with a modest budget can still be available on iTunes and other providers as long as an RSS feed is set up and an application is sent that outlines what it is about. “It has been a slow build, mostly by word of mouth,” says Spratt, who jokes that he hopes to turn a room in the basement into a proper studio for the podcast. The Docket focuses on criminal justice issues, the Supreme Court and often whatever the high-profile political issue is at that time in Ottawa. […] Read Shannon Kari’s full article: Law Times

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